Kochstrasse™

Sennheiser IE Packaging

Packaging design for Sennheiser's IE line-up. The packaging was supposed to reflect the high-end quality of the product. The innovative optics look like a present box rather than a typical packaging.

The boxes feature a black interior blister to attach accessories and are made of injection-moulded solid ABS. The lid consists of several layers of cardboard, is printed in several different stages and lavishly finished with blind embossing, UV varnish and magnets, before receiving the final die-cut. In order to ensure optimal product visibility a theft-proof PET film is located under the flap. The product can be unpacked only after the PET strip has been slit open.

…da geht noch was!

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