Kochstrasse™

We make unconscious activities visible.

Unfortunately here at Kochstrasse™ we have no crystal ball. Nevertheless we’re able to predict the effects of a given design that’s based on neuroscience. The neuromarketing tool kit provides extensive testing scenarios that allow to check the validity of a marketing decision. This testing for validity differentiates neuromarketing from conventional marketing.

FMRI stand for functional magnet resonance imaging. The FMRI scan displays the flow of blood inside the brain – it’s the only method for exact tests of electromagnetic activities in the brain. FRMI scans trail the neurophysiological activity behind values, motivations and decisions. They allow valid forecasts of customer behavior. The scans will be arranged in cooperation with Life & Science GmbH.

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