Why consumers buy what they buy

The rational consumer does not exist. Consumers are intuitive – 95% of our decisions are subconscious. That is the reason why we test designs (in this case packagings for Bahlsen) for their intuitive potential.

Here you can see us with Prof. Dr. Bernd Weber from the University of Bonn. He shows us the fMRT Scanner, which allows us to 'watch the brain while making decisions'. Very exciting! Watch out for more.

…da geht noch was!

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