How customers think - words from the guru

Gerald Zaltmann is one of the leading revolutionary heads in market reasearch and creator of truly revolutionary research strategies. International brands and companies e.g. IBM or Coca Cola prefer Zaltmann's "deep metaphors" over of classic research in order to get insights into customer behaviour patterns. Kochstrasse™ has adapted the strategies of Gerald Zaltman and works with similar techniques for mindframe exploration and brand positioning.

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