We know what we are doing.

Strategic marketing and brand management based on neuroscientific insights, rely heavily on valid procedures in order to produce substantial results. Working with these results and translating them into codes that work on a subconscious level needs know-how. Here at Kochstrasse™ you will find both. The services. And the know-how.

• Implicit Association Test: The IAT allows the definition of the codes and symbols used in the design-process.

• Strategic consulting: Definition of activities and channels.

• Design process: Translating implicit motifs into key pictures, colors, forms and textures.

• Design validation: fMRT-check in order to control the emotional response resulting from the design.

• In cooperation with Life & Brain: IAT and fMRT, eyetracking and multisensoric research for design evaluation, price evaluation and competition analysis.

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