Know thyself: How many subconscious decisions do you come to every day?

A. Approx. 150. Probably? B. Approx. 40 Mio. As disenchanting as it seems... C. Not a single one. I'm oh so conscious about everything.

Congratulations, if you chose option B. Never mind (pun intended) if you chose A or C ...

Nobel prize winner Daniel Kahnemann showed that humans reach approx. 40 billion decisions every day subconsciously. Only a fraction of all daily decisions – 11 (eleven), to be precise – are based on conscious and rational thought.

Harvesting on the power of the subconsciousness is a strong influence for all brand management processes here at Kochstrasse™. Our aim is to make brands appeal to the subconscious.

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